Tuesday, April 17, 2018

The Limited value of a 'Like."

Across the news feed comes a story, an article, or a post that grabs the attention. Delving deeper, one discovers a point of view that resonates with him or her. The hand moves the mouse pointer over the infamous "like" button and "click" the post has an additional point. In all of the algorithms processing within huge server farms, those points are added, subtracted, dived and multiplied to mean something. But, what does it really mean?

Does the reader truly endorse the article, product, or idea? Do they merely smile when they read the post? Do they think that the producer of said item needs help, so they'll just click?

Then there's the "share." Does the reader want others to appreciate that post? Do they agree whole-heartedly and demand allegiance to their point of view? Or was it something that they found humorous or interesting? Maybe, it was a reveal into the person's psyche, thereby letting the recipient know about the sharer?

After all of the contacts I have made throughout life, at school, college, churches, work, and conventions, I have made a lot of friends and acquaintances. I appreciate everyone who has read my work more than I can put into words. I appreciate reviews even more. I thank each and every "click" i receive.

When thinking about what you consider when you hit that like button, know that it is important to the one receiving that click. Social media has become the new "word of mouth," community. You personally may not be stoked about my quality offerings, but that does not mean that everyone you know are of the same mind. One may not be sure just what all of their friends my like or not like. I would appreciate a mention from time to time to your friends about my books. They may find epic fantasy adventure with a infusion of steampunk fun and engaging. They may have a deep seated love of genre busting mystery mixed with classical fantasy settings, which also has a mixture of steampunk. Help me get a little "Word of Mouth," started. Thank you.

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